Do it yourself marketing research / George Edward Breen
What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that wi...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America: Kingsport Press
1977
|
| Edición: | 1 |
| Materias: |
| Sumario: | What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that will get action, how to choose an outside research firm, if necessary, company politics how to get your research taken. |
|---|---|
| Descripción Física: | 258 P. |
| Bibliografía: | Contents, table, illustrated. |
| ISBN: | 0 07 007445 3 |