Do it yourself marketing research / George Edward Breen
What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that wi...
Autor principal: | |
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Formato: | Libro |
Lenguaje: | Spanish |
Publicado: |
Estados Unidos de America: Kingsport Press
1977
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Edición: | 1 |
Materias: |
Sumario: | What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that will get action, how to choose an outside research firm, if necessary, company politics how to get your research taken. |
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Descripción Física: | 258 P. |
Bibliografía: | Contents, table, illustrated. |
ISBN: | 0 07 007445 3 |