Do it yourself marketing research / George Edward Breen
What is do-it yourself marketing research?, evaluation of a problem, how to plan a study, how to use secondary sources, how to conduct a mail questionanire study, how to interview, group interviewing, special research for retallers, what you need to know about sampling, how to write a report that wi...
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Bibliographic Details
| Main Author: |
Breen, George Edward |
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| Format: | Book
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| Language: | Spanish |
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| Published: |
Estados Unidos de America: Kingsport Press
1977
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| Edition: | 1 |
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| Subjects: | |
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