Study guide to accompany stanton-futrell. Fundamentals of marketing / Thomas J. Adams
Modern marketing and its environment, target marketing, the product, the price, distribution,promotion, marketing in special fields, implementing and evaluating the marketing effort
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
New York (State): McGraw-Hill book company
1987
|
| Edición: | 8 |
| Materias: |
| Sumario: | Modern marketing and its environment, target marketing, the product, the price, distribution,promotion, marketing in special fields, implementing and evaluating the marketing effort |
|---|---|
| Descripción Física: | 377 P. |
| Bibliografía: | Contents, table |
| ISBN: | 0 07 060946 2 |