Marketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell
An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing,...
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America : Houghtoh Mifflin Company
1987
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| Edición: | 5 |
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| Sumario: | An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing |
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| Descripción Física: | 355 P. |
| Bibliografía: | Contents, table, graphs |
| ISBN: | 0 395 42 525 5 |