|
|
|
|
| LEADER |
01332nam a2200241i 44500 |
| 003 |
OSt |
| 005 |
20231015222309.0 |
| 008 |
231015b |||||||| |||| 00| 0 spa d |
| 020 |
|
|
|a 0 395 42 525 5
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
|
| 080 |
|
|
|a 658.8 P93
|
| 100 |
|
|
|a Pride, William M.
|
| 245 |
1 |
0 |
|a Marketing: basic concepts and decisions / Wiliam M. Pride, O. C. Ferrell
|
| 250 |
|
|
|a 5
|
| 260 |
|
|
|a Estados Unidos de America : Houghtoh Mifflin Company
|c 1987
|
| 300 |
|
|
|a 355 P.
|
| 504 |
|
|
|a Contents, table, graphs
|
| 520 |
|
|
|a An overview of strategic marketing, target markets, segmentation and evaluation, consumer buying behavior, marketing research and information systems, developing and managing products, wholesaling, retailing, advertissing and publicity, organizaton, implementation, and control, industrial marketing, services and nonbusiness marketing
|
| 590 |
|
|
|a Col. Admón
|
| 650 |
|
|
|a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. MARKETING-CONCEPTS-DECISIONS 3. INDUSTRIAL ADMINISTRATION-TRADE 4. BUSINESS ADMINISTRATION
|9 49783
|
| 942 |
|
|
|c BK
|2 ddc
|
| 999 |
|
|
|c 38882
|d 38882
|
| 952 |
|
|
|0 2
|1 0
|2 ddc
|4 0
|6 3192_000000000000000_C1
|7 0
|8 AE
|9 39419
|a BUBLUF
|b BUBLUF
|c STAFF
|d 2023-10-15
|i 3192
|l 0
|o 3192 C1
|p 3192 C1
|r 2023-10-15
|t C1
|w 2023-10-15
|y BK
|