Marketing annotated instructor´s edition / William G. Zikmund, Michael d´Ámico
The nature of marketing, marketing management, strategy and ethical behavior, the external environment, analysis of marketing and consumer bahavior, consumer behavior, understanding decision-marketing process consumerbehavior, social influences, business markets ans organizational buying, market str...
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Detalles Bibliográficos
| Autor principal: |
Zikmund, William G. [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America: West Publishing Company
1993
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| Edición: | 4 |
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| Materias: | |
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