Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportu...
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Detalles Bibliográficos
| Autor principal: |
McCarthy, E., Jerome [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America: IRWIN
1993
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| Edición: | 11 |
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| Materias: | |
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