Cases in adversiting and promotion management
PART 1. Adversiting, promotion and marketing communications ; PART 2. Adversiting, branding, and positioning ; PART 3. Message strategy and copy testing ; PART 4. madia strategy ; PART 5. Budgeting ; PART 6. Sales promotion: strategy and tactics, PART 7. Point-of-Purchase Merchandising ; PART 8. Age...
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Detalles Bibliográficos
| Autor principal: |
Quelch, John A. |
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| Otros Autores: |
Farris, Paul W.
(coaut.) |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Boston, EE.UU :
Irwin,
1991.
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| Edición: | 3a. ed. |
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| Materias: |
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