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160804t19911991us ||||| |||| 00| 0 spa d |
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|a 0256096899
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|a 659.1
|b Qu33
|2 21a. ed.
|q SIBIUP
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| 100 |
1 |
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|a Quelch, John A.,
|9 119885
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| 245 |
1 |
0 |
|a Cases in adversiting and promotion management
|c / John A. Quelch , Paul W. Farris.
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| 250 |
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|a 3a. ed.
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| 260 |
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|a Boston, EE.UU :
|b Irwin,
|c 1991.
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| 300 |
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|a xii, 908 p. :
|b il. ;
|c 24 cm.
|
| 336 |
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|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 504 |
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|a Incluye bibliografía e índice
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| 505 |
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|a 1. Adevertising, romotion, and marketing communications. -- 2. Advertising, branding, and positionong. -- 3. Message strategy and copy testing. -- 4. Media strategy. -- 5. Bodgeting. -- Sales promotion: strategy and tactics. -- Point-of-Purchase Mercandising. -- 8. Agengy Relations and Management. -- 9. Social and Ethical Issues. -- 10. Projects and exercises in Advertising and Promotion Management
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| 520 |
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|a PART 1. Adversiting, promotion and marketing communications ; PART 2. Adversiting, branding, and positioning ; PART 3. Message strategy and copy testing ; PART 4. madia strategy ; PART 5. Budgeting ; PART 6. Sales promotion: strategy and tactics, PART 7. Point-of-Purchase Merchandising ; PART 8. Agency Relations and Management ; PART 9 Social and Ethical Issues ; PART 10. Projects and exercises in Advertising and Promotion Management.
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| 650 |
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7 |
|a PUBLICIDAD
|2 LEMB
|9 135199
|x ADMINISTRACION
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| 650 |
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7 |
|a PROMOCION DE VENTAS
|9 135785
|2 LEMB
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| 700 |
1 |
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|a Farris, Paul W.
|4 coaut.
|9 192545
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| 942 |
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|2 ddc
|c BK
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| 945 |
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|a x
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| 999 |
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|c 196231
|d 196230
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|a 18
|b 18
|c 10
|d 2016-08-04
|o 659.1 Qu33 BAEC
|p 00072942
|r 2016-08-04
|t e.1
|w 2016-08-04
|y BK
|