Cases in adversiting and promotion management
PART 1. Adversiting, promotion and marketing communications ; PART 2. Adversiting, branding, and positioning ; PART 3. Message strategy and copy testing ; PART 4. madia strategy ; PART 5. Budgeting ; PART 6. Sales promotion: strategy and tactics, PART 7. Point-of-Purchase Merchandising ; PART 8. Age...
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Bibliographic Details
| Main Author: |
Quelch, John A. |
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| Other Authors: |
Farris, Paul W.
(coaut.) |
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| Format: | Book
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| Language: | Spanish |
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| Published: |
Boston, EE.UU :
Irwin,
1991.
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| Edition: | 3a. ed. |
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| Subjects: |
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