Cases in adversiting and promotion management
PART 1. Adversiting, promotion and marketing communications ; PART 2. Adversiting, branding, and positioning ; PART 3. Message strategy and copy testing ; PART 4. madia strategy ; PART 5. Budgeting ; PART 6. Sales promotion: strategy and tactics, PART 7. Point-of-Purchase Merchandising ; PART 8. Age...
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Boston, EE.UU :
Irwin,
1991.
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| Edición: | 3a. ed. |
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Tabla de Contenidos:
- 1. Adevertising, romotion, and marketing communications.
- 2. Advertising, branding, and positionong.
- 3. Message strategy and copy testing.
- 4. Media strategy.
- 5. Bodgeting.
- Sales promotion: strategy and tactics.
- Point-of-Purchase Mercandising.
- 8. Agengy Relations and Management.
- 9. Social and Ethical Issues.
- 10. Projects and exercises in Advertising and Promotion Management