Cases in adversiting and promotion management
PART 1. Adversiting, promotion and marketing communications ; PART 2. Adversiting, branding, and positioning ; PART 3. Message strategy and copy testing ; PART 4. madia strategy ; PART 5. Budgeting ; PART 6. Sales promotion: strategy and tactics, PART 7. Point-of-Purchase Merchandising ; PART 8. Age...
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Detalles Bibliográficos
Autor principal: |
Quelch, John A. |
Otros Autores: |
Farris, Paul W.
(coaut.) |
Formato: | Libro
|
Lenguaje: | Spanish |
Publicado: |
Boston, EE.UU :
Irwin,
1991.
|
Edición: | 3a. ed. |
Materias: |
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