Managing quality service in hospitality : how organizations achieve excellence in the guest experience

Detalles Bibliográficos
Autor principal: Ford, Robert C. 1945- (autor)
Otros Autores: Sturman, Michael C. (autor), Heaton, Cherrill P. (autor)
Formato: Libro
Lenguaje:English
Publicado: Clifton Park, N.Y. : Delmar, Cengage Learning, ©2012
Materias:
Tabla de Contenidos:
  • The basics of wow! The guest knows best.
  • Meeting guest expectations through planning.
  • Setting the scene for the guest experience.
  • Developing the hospitality culture: everyone serves!.
  • Staffing for service.
  • Training and developing employees to serve.
  • Serving with a smile: motivating exceptional service.
  • Involving the guest: the co-creation of value.
  • Communicating for service.
  • Planning the service delivery system.
  • Waiting for service.
  • Measuring and managing service delivery.
  • Fixing service failures.
  • Service excellence: leading the way to wow!.