Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway
Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive b...
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Bibliographic Details
| Main Author: |
Evans, Berman[et.al] |
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| Format: | Book
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| Language: | Spanish |
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| Published: |
New York (State): Macmillan publishing company
1987
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| Edition: | 3 |
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| Subjects: | |
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