Instructor's manual to accompany effcetive marketng creating and keeping customers / William G. Zikmund, Michael d´Amico
The nature of marketing, marketing management, strastegy and ethical behavior,environmental forces is a diverse world, global information systems and marketing research, consumer behavior, decision-marketing processes and sociocultural forces, business market and organizational buying,new product an...
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America: West Publishing Company
1995
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| Edición: | 1 |
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| Sumario: | The nature of marketing, marketing management, strastegy and ethical behavior,environmental forces is a diverse world, global information systems and marketing research, consumer behavior, decision-marketing processes and sociocultural forces, business market and organizational buying,new product and product life cyclo strategies, ratailing and wholesaling of goods and servies, marketing communications and promotion strategy, advertising and public relations, pricing strategies and tactics |
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| Descripción Física: | 545 P. |
| Bibliografía: | Contents, illustrated cover |
| ISBN: | 0 314 05520 7 |