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|a 0 314 05520 7
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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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|a 658.8 Z647
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| 100 |
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|a Zikmund, William G. [et.al]
|9 48799
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| 245 |
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|a Instructor's manual to accompany effcetive marketng creating and keeping customers / William G. Zikmund, Michael d´Amico
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| 250 |
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|a 1
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| 260 |
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|a Estados Unidos de America: West Publishing Company
|c 1995
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| 300 |
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|a 545 P.
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| 504 |
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|a Contents, illustrated cover
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| 520 |
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|a The nature of marketing, marketing management, strastegy and ethical behavior,environmental forces is a diverse world, global information systems and marketing research, consumer behavior, decision-marketing processes and sociocultural forces, business market and organizational buying,new product and product life cyclo strategies, ratailing and wholesaling of goods and servies, marketing communications and promotion strategy, advertising and public relations, pricing strategies and tactics
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. EFFECTIVE MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
|9 48808
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| 942 |
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