World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee
Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavio...
Descripción completa
Detalles Bibliográficos
| Autor principal: |
Lazer, William [et.al] |
|---|
| Formato: | Libro
|
|---|
| Lenguaje: | Spanish |
|---|
| Publicado: |
Florida : Academy of Marketing Science
1989
|
|---|
| Edición: | 1 |
|---|
| Materias: | |
|---|