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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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|a 658.8 L455
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| 100 |
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|a Lazer, William [et.al]
|9 3265
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| 245 |
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|a World marketing congress. International conference series. Vol. IV / William Lazer, Eric H. Shaw, Chow-How Wee
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| 250 |
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|a 1
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| 260 |
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|a Florida : Academy of Marketing Science
|c 1989
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| 300 |
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|a 419 P.
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| 504 |
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|a Table of contents, author index
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| 520 |
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|a Ethical issues and social responsabilities, cross cultural studies and comparative marketing analysis, marketing management and competitive strategies, marketing in/to LCDs and NICs, retailing and retail strategies, marketing of services, new technologies for marketing decision making, buyer behavior and consumption.
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. WORLD MARKETING CONGRESS 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
|9 48783
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| 942 |
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