Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman
About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management.
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
New York (State): Macmillan Publishing Company
1988
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| Edición: | 2 |
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| Sumario: | About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management. |
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| Descripción Física: | 486 P. |
| Bibliografía: | Preface, table of contents, organization chart |
| ISBN: | 0 02 334360 5 |