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|a 0 02 334360 5
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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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| 080 |
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|a 658.8 Ev11
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| 100 |
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|a Evans, Joel R. [et.al]
|9 49284
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| 245 |
1 |
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|a Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman
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| 250 |
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|a 2
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| 260 |
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|a New York (State): Macmillan Publishing Company
|c 1988
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| 300 |
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|a 486 P.
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| 504 |
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|a Preface, table of contents, organization chart
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| 520 |
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|a About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management.
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. . ADMINISTRATION-DISTRIBUTION-MARKETING 2. PRINCIPLES-MARKETING 3. INDUSTRIAL ADMINISTRATION-TRADE 4. ADMINISTRATION-BUSINESS
|9 49286
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| 942 |
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|2 ddc
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