Instructor's resource manual with transparency masters. Principles of marketing / Joel R. Evans, Barry Berman
About the instructor´s manual, an introduction to marketing, understanding consumers, product planning, distribution planning, price planning expanding the scope of marketing, marketing management.
Autor principal: | Evans, Joel R. [et.al] |
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Formato: | Libro |
Lenguaje: | Spanish |
Publicado: |
New York (State): Macmillan Publishing Company
1988
|
Edición: | 2 |
Materias: |
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