Instructor's manual to accompany effcetive marketng creating and keeping customers / William G. Zikmund, Michael d´Amico

The nature of marketing, marketing management, strastegy and ethical behavior,environmental forces is a diverse world, global information systems and marketing research, consumer behavior, decision-marketing processes and sociocultural forces, business market and organizational buying,new product an...

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Bibliographic Details
Main Author: Zikmund, William G. [et.al]
Format: Book
Language:Spanish
Published: Estados Unidos de America: West Publishing Company 1995
Edition:1
Subjects:

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