Instructor's manual to accompany effcetive marketng creating and keeping customers / William G. Zikmund, Michael d´Amico
The nature of marketing, marketing management, strastegy and ethical behavior,environmental forces is a diverse world, global information systems and marketing research, consumer behavior, decision-marketing processes and sociocultural forces, business market and organizational buying,new product an...
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Detalles Bibliográficos
| Autor principal: |
Zikmund, William G. [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America: West Publishing Company
1995
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| Edición: | 1 |
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| Materias: | |
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