Marketing de servicios : un enfoque de integración del cliente a la empresa /
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw Hill ,
2002
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| Item Description: | Título original: Services marketing : integrating customer focus across the firm |
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| Physical Description: | xxxii, 747 páginas ; 23 cm. |
| ISBN: | 9701033256 |