Services marketing integrating customer focus across the firm

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Services marketing integrating customer focus across the firm

Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Language:	English
Published:	Boston McGraw-Hill Irwin c2009
Edition:	5th ed.
Subjects:	SERVICIOS (INDUSTRIA) > COMERCIALIZACIÓN SERVICIO AL CLIENTE MARKETING

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