Marketing de servicios : un enfoque de integración del cliente a la empresa /
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
McGraw-Hill,
c2002.
|
| Edition: | 1. edición |
| Subjects: |
| Item Description: | Traducción de: Services marketing : integrating customer focus across the firm, 2.ed.--Reimpresiones: 2003 |
|---|---|
| Physical Description: | xxxii, 747 páginas : ilustraciones, retratos |
| ISBN: | 9701033256 |