Marketing de servicios

Bibliographic Details
Main Author:	Zeithaml, Valarie A
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D
Format:	Book
Language:	Spanish
Published:	México (México) : Mc Graw Hill, 2009
Edition:	5. ed.
Subjects:	MARKETING SERVICIO CALIDAD ESTANDARES AMBIENTE COMUNICACIONES

Holdings details from Universidad Nacional Agraria
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