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|a Sistema de Bibliotecas de la Universidad de Panamá
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|9 826
|a Zeithaml, Valarie A
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| 245 |
1 |
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|a Marketing de servicios
|b :un enfoque de integración del cliente a la empresa
|c / Valarie A. Zeithaml, Mary Jo Bitner ; traducción María Isabel Pérez de Lara Choy
|
| 250 |
|
|
|a 1ra. ed.
|
| 260 |
|
|
|a México :
|b McGraw Hill Interamericana ,
|c 2002.
|
| 300 |
|
|
|a 747 p. :
|b il. ;
|c 23 cm.
|
| 500 |
|
|
|a Título Original: Servicies Marketing.
|
| 504 |
|
|
|a Incluye: Casos e Indice.
|
| 650 |
|
7 |
|2 LEMB
|9 151306
|a SERVICIO AL CLIENTE
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| 700 |
1 |
|
|9 128729
|a Bitner, Mary Jo,
|e coaut.
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|9 120682
|a Pérez de Lara Choy, María Isabel
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|x Centro Regional Universitario de San Miguelito
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