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Marketing de servicios
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Marketing de servicios
Bibliographic Details
Main Author:
Zeithaml, Valarie A
Other Authors:
Bitner, Mary Jo
,
Gremler, Dwayne D
Format:
Book
Language:
Spanish
Published:
México (México) :
Mc Graw Hill,
2009
Edition:
5. ed.
Subjects:
MARKETING
SERVICIO
CALIDAD
ESTANDARES
AMBIENTE
COMUNICACIONES
Holdings
Description
Similar Items
Staff View
Description
Item Description:
Ilus., 640 ref.
Physical Description:
709 p.
ISBN:
ISBN: 978-970-10-7277-6
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