Test bank to accompnay stanton/futrell: fundamentals of marketing / Charles L. Martín
The field of marketing, the marketing environment, marketing management and strategic planning, market demographics and buyin power, social group and psychological influences on buyer behavior, brands, packaging, and other product feature, pice determination, princing strategies and policies, ratai...
Autor principal: | Martin, Charles L. |
---|---|
Formato: | Libro |
Lenguaje: | Spanish |
Publicado: |
Estados Unidos de America : McGraw-Hill Book Comapny
1987
|
Edición: | 8 |
Materias: |
Ejemplares similares
-
Study guide to accompany stanton-futrell. Fundamentals of marketing / Thomas J. Adams
por: Adams, Thomas J.
Publicado: (1987) -
Marketing annotated instructor´s edition / William G. Zikmund, Michael d´Ámico
por: Zikmund, William G. [et.al]
Publicado: (1993) -
Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell
por: Fisher, Caroline M. [et.al]
Publicado: (1988) -
Marketing mistakes / Robert F. Hartley
por: Hartley, Robert F.
Publicado: (1995) -
Market leader, teacher´s resource book. Upper internmediate business english / Bill Mascull
por: Mascull, Bill
Publicado: (2001)