Minority marketing: research perspectives for the 1990s. Special conference series Vol. V6 / Robert L. King
Marketing strategies for reaching minority markets, an assessment of the impact of racially homogeneous referece grouos on sterength of ethnic affiliation for black consumers, the effects of ethnicity and income on the reported importace of selected retail store evaluative criteria, promoting to mo...
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| Format: | Book |
| Language: | Spanish |
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Academy of marketing science
1993
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| Edition: | 1 |
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